SCCG teams with ScratchOdds on lottery engagement platform

SCCG Management has struck a market-representation deal with ScratchOdds to expand the mobile-first lottery platform across U.S. and international lottery channels. The partnership aims to bring real-time odds, goal-based personalization, and white-label opportunities to lottery commissions, iLottery operators, affiliates, and retail partners.

Why it matters: - Lottery remains the largest gaming category in the United States, but the player-engagement layer has lagged behind other gaming verticals. - ScratchOdds is pushing a more transparent, personalized model that could help lottery operators convert casual buyers into repeat users. - SCCG’s network could speed adoption across commissions, iLottery platforms, affiliates, retail chains, and international operators.

What happened: - SCCG Management announced a strategic market-representation partnership with ScratchOdds on June 25, 2026. - The agreement gives SCCG responsibility for representing ScratchOdds across the gaming and lottery ecosystem. - The target market includes lottery commissions, iLottery platform providers, affiliate networks, retail chains, and international lottery operators.

The details: - ScratchOdds is a mobile-first lottery platform that personalizes engagement across more than 41 U.S. states. - Players choose a goal, such as hitting a jackpot, landing a big prize, or breaking even, plus a budget. - The platform matches users to lottery games based on official prize data. - ScratchOdds aggregates that data daily from more than 41 state lottery sites and recalculates real-time odds for every active game. - The product is built to show players the actual odds behind each game before they buy. - ScratchOdds says it has more than 110,000 registered users. - ScratchOdds reports a 14.9% conversion rate from iOS install to paid subscription, which the company says is three to five times the industry benchmark. - The platform also says its engagement and retention metrics are above category norms. - ScratchOdds was founded by Alex Wolf, whose prior company was acquired. - Bishop Woosley, former president of NASPL, serves as an advisor to ScratchOdds. - SCCG says the partnership will include qualified introductions, international expansion support, commercial partnership development, strategic advisory, and access to SCCG’s content and marketing infrastructure. - SCCG’s marketing reach includes newsletter distribution to about 34,000 gaming industry professionals. - SCCG says it has spent more than 33 years building its industry network. - SCCG says it has facilitated more than $3 billion in project finance, M&A, and gaming technology transactions. - SCCG maintains offices in Las Vegas, Sao Paulo, London, and Johannesburg. - SCCG Management’s announcement was also shared on social media.

Between the lines: - The deal is not just about distribution. It is also a bet that lottery operators want consumer-facing tools that look more like modern app experiences. - ScratchOdds is positioning itself beyond a consumer app and toward B2B licensing, white-label deals, and affiliate revenue. - The focus on real-time odds and goal-based play suggests the company is trying to make lottery engagement feel more informed and less promotional. - SCCG is using the partnership to bring another gaming-tech product into a segment that has room for digitization.

What's next: - SCCG will market ScratchOdds to state lottery commissions exploring digital engagement tools. - The partnership will also target iLottery providers looking for consumer-facing engagement modules. - Convenience store and retail chains are another audience for the platform. - ScratchOdds expects the relationship to support expansion into scratch-offs, draw games, iLottery, and other lottery formats. - International lottery operators are also in scope as ScratchOdds looks beyond the U.S. market.

The bottom line: - SCCG is betting that lottery modernization will be driven by transparency, personalization, and mobile engagement, not just more advertising.